Social Media Optimization

by Expert SEO Agency Palm Beach

Make Your Brand Searchable
On Social Media

Social Media Optimization (SMO) isn't about posting more content. It's about engineering your profiles so customers can find you, trust you, and click your links.

The Invisible Problem

Are Your Profiles Repelling Customers?

Most businesses treat social bios like an afterthought. This costs you traffic.

Typical Profile

@WestPalmBiz123

  • Confusing Username: Hard to remember or spell.
  • Blank Bio: "We sell stuff." No keywords.
  • Broken Link: Link goes to a 404 page or just home.
  • Pixelated Logo: Looks unprofessional.
  • No Highlights: Visitors can't see your services.
Optimized Profile

@WestPalmSEO

  • Keyword Handle: Contains "SEO" + "West Palm".
  • SEO Bio: "Helping Florida Biz Grow | ROI Focused".
  • Smart Link: Trackable Linktree to Services/Contact.
  • HD Branding: Crisp logo and cohesive colors.
  • Service Highlights: Reviews, About, Services saved.

Our Optimization Architecture

Searchability (SEO)

We research and insert high-volume local keywords into your Name, Handle, and Bio so you show up when people search on Instagram & LinkedIn.

Funnel Integration

We optimize your "Link in Bio" to act as a mini-landing page, driving traffic specifically to your booking forms or latest offers.

Visual Consistency

We redesign your Profile Picture, Cover Photo, and Highlight Covers to match your website branding perfectly.

Hashtag Strategy

We build sets of 30 researched hashtags (Local + Niche + Broad) for you to copy-paste, maximizing organic reach.

SMO vs. Social Marketing

What's the difference?

Feature Social Media Marketing (SMM) Social Media Optimization (SMO)
Focus Active Content & Ads Profile Structure & Search
Frequency Daily / Weekly One-Time Setup + Quarterly
Goal Engagement Discoverability & Trust
Analogy Throwing a Party Cleaning the House Beforehand

Optimization Packages

One-time investment. Long-term results.

PROFILE AUDIT

$299 One-Time Fee
  • Audit of 2 Platforms
  • Bio Rewrite Suggestions
  • Keyword Research Report
  • PDF Action Plan
Order Audit
BEST VALUE

COMPLETE OVERHAUL

$799 One-Time Fee
  • We Do It For You
  • 3 Platforms (FB/IG/LI/GMB)
  • Custom Graphics (Covers/Highlights)
  • Bio & Linktree Setup
  • 30 Hashtag Sets
Get Optimized

BRAND LAUNCH

$1,495 One-Time Fee
  • Everything in Overhaul
  • 5 "Seed" Posts Designed
  • Competitor Analysis Deep Dive
  • 1 Hour Strategy Call
Launch Brand

SMO FAQ

Why do I need this if I already post content?
Content is great, but if your profile isn't optimized with keywords, people searching for your services won't find your page to see that content.
Does this include monthly posting?
No, SMO is a structural setup service (like building a website). For monthly posting, check our Social Media Marketing (SMM) packages.
Do you need my passwords?
For the "Complete Overhaul" and "Brand Launch" packages, yes, we log in to set everything up professionally. We use secure password management tools.

Stop being invisible on social media.

Schedule Your Profile Audit